Meet our team

Orchestra's team has decades of experience at the intersection of marketing and technology. We're always interested in talking to folks who are passionate about this field. Contact us to learn more.

Contact us
Noemi Millman

Noemi Millman

Co-Founder / CTO

Noemi's career has ranged from campaign implementation at a small marketing agency to senior leadership at mid-sized software companies. A seasoned software executive, three-time startup founder, and Princeton University alumna, she has extensive experience building web applications -- and leading software organizations -- from inception through maturity.

Jim Wrubel

Jim Wrubel

Co-Founder / CEO

Jim began his career building a foundation of marketing skills while working at two prestigious Boston ad agencies, Hill Holiday and Arnold Worldwide. His later career has been spent building, launching, and scaling high-tech businesses, with two exits as a C-suite executive. Jim holds a BA from the University of Michigan and an MS from Carnegie Mellon University.

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The principles that guide us

We do the best that we can until we know better. Once we know better, we do better.


Working in an early-stage company comes with plenty of unknowns. When we encounter one, we use our accumulated knowledge to make the best decision we can about how to proceed. We measure the outcomes and use what we learn to make better decisions in the future.

We do the dishes.


Focusing on the little things consistently is a big part of accomplishing big things. None of us are above doing the difficult parts of building something great.

We are curious, not judgemental.


There are a lot of life lessons that we take from Ted Lasso, but this one specifically speaks to how we treat each other. We don't assume bad intent, and we try to understand and empathize with diverse perspectives.

We are perpetual optimists.


We are positive and encouraging in all of our interactions with each other and with customers and stakeholders.

We take it bird by bird.


Building something meaningful is a long process and it's easy to get overwhelmed by the journey. We focus on the next thing so we don't get lost in all the things.

We make it fun.


We try to give everyone on our team opportunities to say to the people in their lives, "You'll never believe what happened at work today. It was so funny..."




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